2015 is upon us, and budgets and plans are circulating in companies and departments. As staff dusts off the end of 2014 and get organized for the New Year, a look at the predictions for business in 2015 is in order. It is reported that businesses will be focusing on the customer experience and using technology to provide information that enables them to serve and retain customers. Supporting, addressing, and enabling mobility is at the forefront of all industries. And many companies are wondering the best way to use the cloud or SaaS.
How will you address the business problem?
But how will you do it? In general, businesses are reporting a modest increase to technology budgets in 2015. This is the business problem: Win, serve, and retain customers, with a bit more money than before, WHILE augmenting existing IT architectures to support mobile applications. On the customer side of the business equation, 2015 predictions are mentioning customer analytics and seamless self-support through Web applications as a focus. On the company side of the business equation, industry leaders are focused on improving internal productivity.
Improving Productivity – the promise of technology since its inception
After experiencing some bungled attempts of technological productivity increases, employees have summarized what improved productivity looks like to them:
- Setup a system that keeps me out of trouble, but doesn’t limit my ability to get things done!
- Make it mobile so that I can do it anywhere, anytime!
- Make collecting data easy enough that I can still do my day job while I’m reporting the detail you need to improve our bottom line!
Software companies improve productivity by integrating applications, making their products device-independent, and by embedding the ability to collect and output data in their software packages. But productivity ACTUALLY improves when business process and software packages work together to streamline work and report information seamlessly.
Companies stand to gain significant returns on their technology dollars when device independent software can streamline complex workflow. One of the most time-consuming activities for an international business is managing the cost of travel and expense reporting. Converting between currencies, attributing costs to projects, supporting different approval processes between business units and regions drive cost and length of time to complete reports. Managing assets is another time-consuming and costly activity for all businesses. If a business technology improved productivity by up to 60%, there is more money available to support the customer side of the business equation.
Automation + Workflow = Productivity + Data = Better Customer Experience
Industries report that adding technological support to complex workflows improves productivity. How does it do it? Automated collection of data and automated workflows decrease the time to complete tasks while providing analytical information to help business make decisions that improve their bottom line while enabling them to serve and retain their customers.
So here’s the question: What would you do with increased productivity? What would you be able to do with a 10%, 30%, or 50% increase in your department’s productivity? What things could you do to serve your customer that you can’t do right now because your internal processes are complex and tedious?